If You Think You Can
If you want to “think you can” then it is imperative to bring a businesslike attitude to the snow side of your business if you’re going to have any chance at being successful. One of the biggest problems with those of us in the snow business is that we don’t have enough respect for ourselves and the service we provide. So, that is job one. Self respect.
Anyone who provides a necessary service to a paying customer by putting in incredibly long hours, in equipment you have to spend $40,000 or more to have, working in horrendous conditions is known (in my book) as a “professional”. Customers who don’t treat snowplowers as the professionals we are should not have the privilege of being our customer. Think of yourself as a professional. You are.
If you think you are, or you think you are not – you’re right.