I would submit that we are “Risk Managers” charged with providing “Safe Environments” for our clients. And we achieve this utilizing “snowplowing techniques, deicing, sidewalk clearing and snow relocation”.
It is possible we are viewing the whole idea of what we do from a subservient position. Repositioning our viewpoint, and then bringing that refocused viewpoint to the forefront of the minds of our customers might just allow us to combat the feeling that what we do can be done by just about anybody. The educated snow contractors know better. Some educated customers know better.
However, the vast majority do not.