Blog | Chicago | Polar Group LLC

Growth in the Snowplowing Business

Growth in the Snowplowing Business

Growth in the snowplowing business is usually dependent upon how much equipment and manpower you can muster to deal with the increased business. Additional equipment requires substantial capital investment, if you choose to own all the necessary equipment. One proven method of reducing your capital investment in such growth is to utilize subcontractors. These are other contractors that supply both the manpower and equipment necessary to adequately service your customer bas

Easier Than Before

Easier Than Before

Snow Plowers all over the country are seeing green fall from the sky. Snow contractors are learning every day. New equipment and software have made the snow contractors life much easier to manage. True, you still have to get out there and make it happen by pushing snow off to the side, and then applying deicing material to keep areas safe for pedestrians. But, the “back end” work – in the office, doing the billing and accounting has become much easier in the recent past.

Target Marketing

Target Marketing

One of the major questions that arises when plowing contractors get together is “How do I get new customers, what with all the cutthroat one-truck operators out there giving away their time??”. Maybe this is the wrong attitude. Might it be better if we (as the contractor providing services) were in such a position that we interviewed customers who we wanted to have instead of quoting work ‘hit or miss’? Target marketing is key to success in any business. Why should it be a

Safety in the Snow Business

Safety in the Snow Business

When we think of “safety” with regards to snow removal, there are some significant considerations that have to be taken into account. The timing of the work that is required comes into play. The vast majority of work done in winter snow removal operations is done at night. This presents some challenges that don’t normally incur during landscape operations. Additionally, a good portion of the work is done “behind the wheel”, and this too is different than most landscape/tr

Project A Professional Image

Project A Professional Image

In my opinion, it is imperative we (in the snow business – as well as all other walks of life) you project a professional image. Customers need to be able to communicate with you. You must have at least a cell phone – and nowadays maybe an I-Phone or smart phone of some sort. Sounds basic doesn’t it? It is. However, do you have the phone number accessible so customers can find you. Nowadays, a Facebook page is a cost of doing business. Have business cards. If you have